but now let's move to a whole another cultural environment. out to the extremely wealthy suburbs outside of chicago where every house is about a million dollars a piece and people have another set of problems and another set of challenges. well we'll go to willow creek community church and here's one that is an interesting controversy. because rev. bill hybels about 20 years ago now want - he's a christian, he's a minister, he's just starting out and he says; "why don't people go to church?" what he does, he get a bunch of his younger followers they go out and actually do a marketing approach. they go to peoples houses and ask them why don't you go to church? why don't you go to church? they come back and say "well it's boring, it's irrelevant, it doesn't do anything for me." in other words for many people churches had failed at handling those dilemmas of institutionalization. but what he did, he starts out with his tiny little church but makes it interesting, makes it entertaining as you will see, makes it relevant; if you've been there but m